The Handloom Advantage
Handloom fabrics are woven by artisans on manually operated looms, with each pass of the weft and beat influenced by touch, tension, and rhythm. That human hand creates slight irregularities—tiny texture shifts, nuanced color—that are not flaws but signatures of the craft.
Compared with power-loom textiles, handloom cloth often exhibits more character and variation, a quality consumers value for authenticity and a sense of provenance. In cotton and linen, this translates into excellent breathability and drape, easy care, and a longevity that improves with laundering.
